by Yujin Yeoh | Apr 12, 2019 | Blog
Email marketing remains to be one of the most profitable marketing mediums today. In a 2018 study conducted by DMA (Direct Marketing Association), it was found that for every $1 a business spends on email marketing, can yield up to $32 in profit. That is a massive...
by Kateryna N | Mar 19, 2019 | Blog
As email marketers, we all get upset by low email open rates. But not all of us have ever checked whether our emails actually make it to the customer’s inbox. The issue of email deliverability is often ignored in the email marketing community, but it shouldn’t be....
by Daniel M | Feb 17, 2019 | Blog
When it comes to newsletters, MailChimp is often the first tool that comes to mind and for a good reason. This email marketing software giant sends more than 600 million emails daily and has done an excellent job marketing the platform over the years. Plus, they offer...
by Kateryna N | Feb 14, 2019 | Blog, Uncategorized
Customer nurturing and retention are the major tasks of your sales & marketing teams if you want to scale your business. Marketing Metrics book reports: the probability of selling to an existing customer is 60-70%, while the chance of selling to a new one barely...
by Sabih Javed | Feb 14, 2019 | Blog
A landing page is one of the most important parts of a marketing funnel. A well-designed and optimized landing page will generate heaps of leads. It has the potential to make or break your brand. Unfortunately, a lot of marketers and businesses don’t make the best use...
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